Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, thereby offering big returns through more leads and prospects which in turn promote sales and revenue. Effective social media marketing takes quality and consistency over time to build interest and a following.
No business is complete without a Facebook page. Facebook is an efficient way to keep your clients informed of current news and events, and more importantly, upcoming plans or events.
Using Facebook is a logical step for any business. Social Media marketing, including Facebook, is more cost efficient, more personal and more fluid than many other marketing mediums. Facebook in particular has become a great platform for reaching current, new and potential clients. Facebook is the largest website in the world and actually out populates the United States with more than 500 million active users. Here are some more Facebook facts:
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
- Average user creates 90 pieces of content each month
- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
So how is this relevant for business? As exhibited above, your clients, patrons, and friends are using Facebook to connect with each other, brands and businesses. The average person is sharing content that they “Like” 60 times a month. Facebook, if used correctly by a business, can provide a wonderful opportunity to let your brand go viral, reap the benefits of personal referrals, increase brand/business awareness, and provide a medium for customer feedback.
Twitter and LinkedIn
Twitter and LinkedIn is a great way to send news feeds and it’s free! You can generate auto tweets from your Facebook, YouTube, or Direct Email marketing. Or, you can do the reverse and have your tweets ir LinkedIn posts appear on your other social media outlets. What do you tweet or post? Anything and everything! The idea is to keep the focus on you– it can be as simple as the robins are singing, to the fish are jumping! Perhaps you just completed a big project – you would definitely want to tweet that! Incorporate a few testimonials from satisfied customers and you are way ahead in the market!
Having a video on your home page is essential if you want to compete in this multi-media world. If you’ve got an exciting message that you need to communicate, it’s the next best thing to being there in person. Video builds excitement and the viewer feels as though they are part of what is going on. YouTube is absolutely free. The cost is time, and the use of a cell phone or other recording device, and of course the time to upload to Facebook, Twitter, LinkedIn and the web page.